Two outstanding seniors at the Sam M. Walton College of Business at the University of Arkansas have been selected for the Arkansas Trucking Association’s 40 Under 40 Council. Continue reading Walton Seniors Chosen for Trucking Association Council
The Information Technology Research Institute will present an IT Executive Forum for college students Wednesday, Sept. 14, at 3 p.m. in the Donald W. Reynolds Center for Enterprise Development auditorium at the Sam M. Walton College of Business.
During the event, students can ask seasoned information technology professionals questions regarding careers, academic guidance and skills needed in the field of technology. Executives from Walmart, J.B. Hunt Transport Services, Inc., Tyson Foods, Acxiom, FedEx, Hewlett Packard and more will be on hand to share their experience and advice regarding information technology.
The event is open to all University of Arkansas students.
Rachel Hancock has been hired as the new academic adviser and scholarship coordinator in the Walton Honors program. Continue reading Hancock Joins Walton Honors Program
American explorers Lewis and Clark, Teddy Roosevelt and Neil Armstrong all “discovered durable” … well, among other notable things. While each may have their unique place in history, they now feature in a student-created advertising campaign, courtesy of Anne Velliquette’s Integrated Marketing Communications class at the Sam M. Walton College of Business.
In spring 2016, Velliquette directed student teams to create an ad campaign focusing on backpack manufacturer Piltdown Outdoor Company of Springdale. To give the students a hands-on project with a real company, the clinical assistant professor invited local entrepreneur Trey Ansen to introduce his backpacks to students and enlist their ideas for an ad campaign.
“This is such a valuable hands-on experience for the students who form small ad agencies to pitch their ideas to a real client,” Velliquette said. “They get to experience what it is like to work with a client, to hear their needs and desires and to then work as an account manager and creative team to deliver an integrated creative ad campaign that delivers the right brand positioning and the right message for the target market the client wishes to engage. “
Teams were to deliver three components for the project:
- A written creative brief
- An ad campaign with three visuals
- An oral presentation to the client
Walton senior Ann “AC” Hansen was a member of the winning team, along with Davis Trice, Austin Allen, Grace Ann Lile and Esther Udouj. This group of students named their agency Boulder Branding.
“We thought of the name Boulder Branding because we liked the idea of having a brand that was strong (like a boulder) and daring,” Hansen said. “Thus, the name Boulder was born.”
Piltdown’s two main promises to its customers are that its backpacks are made to last and are designed and assembled in the United States. The campaigns needed to reflect the product’s rugged durability and its American roots.
“We tried to give the students as much freedom as possible,” said Ansen, founder and chief executive officer for Piltdown. “We told them the story of our company then asked them to put together a social media campaign that tells that same story to our customers.”
The Boulder Branding team listened to Ansen, brainstormed ideas, researched and then designed an ad campaign using American explorers.
“I knew that Trey wanted to get across that his product was all American,” Hansen said. “He wanted to show that his brand could be trusted until the end. With those thoughts in mind, we thought up famous American pioneers and pasted the packs on them. This delivered humor and showed the true American spirit of Piltdown.”
“The campaigns were unbelievable,” Ansen said. “The students were in our target market and they knew exactly how they’d want to be talked to. They had the right voice and attitude and came up with several ideas that none of our professionals had thought of.”
“This project taught me a lot more about the importance of knowing your brand and not straying from it,” Hansen said. “It taught me that creativity is important and should be leveraged. I learned that taking risks is good and necessary.”
By Lori McLemore
Sometimes life takes a detour from the original plan. For Kelley Weaver, the path to her college commencement took 34 years. Continue reading Taking the Long Way Home
Erin Wooldridge received the 2016 Arkansas Alumni Association Non-Traditional Student Leadership Award at the Student Involvement Awards Ceremony held on April 13 at the University of Arkansas. This award is co-sponsored each year by Off Campus Connections and the Arkansas Alumni Association. Continue reading Non-Traditional Student Redefines Leadership
On his first day of class at the University of Arkansas, Billy Yocum sat at an outdoor table in front of Willard J. Walker Hall, consumed with fear.
Could he do this? Was he in over his head?
The Global Engagement Office in the Sam M. Walton College of Business announces the winners of the first annual Instagram International Photo Contest. Students who studied or interned abroad in the past year submitted photos in five different categories: #Cultures #LocalPeople #Places #Historic and #HogsAbroad.
The pictures were posted on the Walton Study Abroad Instagram page (@Walton_StudyAbroad) for students to vote on their favorite ones. The pictures with the most likes in each category were then judged by a panel of faculty members. The panel had the final vote on the photos in each category to determine the winners.
If you would like to see the winning photos in all five categories (1st – 3rd place and a few honorable mentions) the pictures are up on the wall outside of WCOB 343 or visit walton.uark.edu/global/contest.php.
Congratulations to our winners!
- #Cultures: Wheeler Richardson, India, senior, marketing major
- #LocalPeople: Emily English, Mozambique, junior, marketing major
- #Places: Richard Wedding, Italy, sophomore, supply chain management major
- #Historic: Meaghan Pulliam, Denmark, senior, marketing major
- #HogsAbroad: Will Purdy, Vietnam, senior, management major
The first time Trey O’Dell performed in public was on an elementary school stage in his hometown. He was 2 years old and he sang an Elvis Presley song wearing full Elvis regalia – making him maybe the world’s youngest Elvis impersonator. Continue reading Walton Student to Appear on NBC’s The Voice
Nearly 40 potential transfer students from Northwest Arkansas Community College in Bentonville visited the Sam M. Walton College of Business to learn about life as a student at the University of Arkansas. Continue reading Community College Students Visit for Walton Transfer Day