Category Archives: Students

Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community

Gaining real-world experience in a career that you love. Earning credit toward your major. Making a difference in your community.

All from one class project. Pretty cool, huh?

For the spring 2017 semester, Anne Velliquette, clinical assistant professor at the Sam M. Walton College of Business, assigned a service-learning project to her Integrated Marketing Communications class. Teams formed and assignments were made. The project developed full blown advertising campaigns – and the research and pitches that go along with it – to promote Rockin’ Baker, a local mission-focused, benefit corporation bakery located in North Fayetteville.

Entrepreneur Daymara Baker (left) joins Creative Lense Advertising and Anne Velliquette (right), Walton clinical assistant professor.

Walton students Alexa Wood, Bethany McClain, Connor Clark, Demrie Lowry, Emma Meyer and Danielle Deats teamed up to create the Creative Lense Advertising agency for their team project and claim first place in the class competition.

“For this project we formed teams to create an advertising agency, which included coming up with an agency name, logo, and tagline, in order to prepare a campaign for our client, Rockin’ Baker,” said marketing major Demrie Lowry. “We were required to prepare three visual advertisements, a creative brief and we also created a social media plan.”

“I intend to pursue a career in marketing and this project will definitely help me in my career. It allowed us to work firsthand with a real client who actually wants to hear our ideas and feedback,” Lowry said. “I believe it will set us ahead because we have actually prepared a creative brief for a client based on their goals, which is exactly how it will be in a real-world setting.”

Rockin’ Baker

The client – Rockin’ Baker – prepares fresh breads such as traditional baguettes or sourdough, along with sourdough accented with nuts, herbs, olives, bananas, rye flour or chocolate. Tuesday through Saturday, it supplements baked goods with lunch sandwiches and salads.

When opening the doors of Rockin’ Baker, a rush of warm bread fresh from the oven awakes your senses. The shop doesn’t just smell good; it promotes good as well. The bakery is a registered nonprofit. It creates jobs and develops job skills for at-risk people who are interested in the culinary industry.

The team set out to reflect the social mission and fresh bread the bakery is known for.

“I learned how valuable it is to have something that sets your business apart,” said Alexa Wood, a marketing major. “For Rockin’ Baker, it’s their social mission. There are various other bakeries in NWA, but no one has the same mission and values as her, and that’s why people are loyal to her business. If you can provide something of value to customers, that’s when you get their repeat business and loyalty.”

­­

With themes of “rising up to empower others” and “natural ingredients for the natural state,” Creative Lense team members promoted the bakery’s fresh bread and its mission to train workers in artisan baking skills, safe food handling, quality control and other marketable skills.

“Students overall embraced the social mission of Rockin’ Baker and did their best in fully understanding the challenges and limitations,” said Daymara Baker, founder and chief executive officer of the bakery. “Some of them went beyond their assignment to provide additional support to grow the business.”

Avenue Advertising
(left to right) Representing Avenue Advertising, Walton students Rachel Simpson, Alyssa Corral, Lacey Case, Sydney Barre, Raygan Sylvestor and Landri McGregor present the “Baking a Difference” ad campaign for Rockin’ Baker.

The second place team, Avenue Advertising, pitched ideas for their ad campaign and used “baking a difference” to project the good work Rockin’ Baker does in empowering others through job training.

“Ultimately, we were trying to create a campaign that would be extremely low-cost, sustainable, and effective in order that Rockin’ Baker can grow and increase capital stability,” said Rachel Simpson, Avenue Advertising team member and a junior with a double major in marketing and accounting.

The integrated marketing project is a junior/senior level class and provides a hands-on experience to get students ready for the job market.

“It is a challenging yet very rewarding experience for the students. Ultimately, they are able to gain experience in two distinct advertising agency roles – that of the creative designer as well as the account executive,” Velliquette said. “Many of them have the goal of working in some capacity for an ad agency. And even those that may have other plans, the real world experience provides great resume and job interview material for the students. Many past students have told me how proud they were of their work and that during interviews, it helped them to land an internship or job.”

To learn more about Rockin’ Baker, visit rockinbakeracademy.org on the web or on Facebook under RockinBaker. The bakery is located at 3761 Mall Avenue in Fayetteville.

Supply Chain Management Honor Society Inducts New Members

Sigma Chi Mu Tau, the Supply Chain Management Honor Society founded by the Department of Supply Chain Management at the Sam M. Walton College of Business in 2016, has inducted 14 members into its second class.

The University of Arkansas initiates are:

Seniors: Chu Chen, Katherine Gavin, Alissa Gardner, Macy Roe and Sarah McGuire.

Juniors: Kate Barger, Shane Canady, Garrison Coker, Ryan Edwards, Emma Fields, Taylor Hunt, Cristina Perez-Espinoza, Sadie Wallner and Ryan Walter.

The two co-presidents, chosen from the junior class, are Hunt and McGregor.

Membership is extended to supply chain management juniors and seniors as well as educators and professionals who have shown dedication and contributions to the supply chain management profession. Sigma Chi Mu Tau recognizes academic merit and encourages leadership, ethical behavior and commitment to high standards in the pursuit of supply chain management excellence.

Membership is open to students majoring in supply chain management who have taken at least one upper level supply chain course. Invitations are sent to students based on rank in class. Juniors must rank in the top 10 percent of their class and seniors must ranking in the top 20 percent of their class.

Invitations are extended once during a student’s academic career.

The organization is accepting university memberships as well for future chapters. Contact faculty adviser Carole Shook at shook@uark.edu for more information.

Enactus Partners with the American Legion to Support Community Programs

Enactus, a student-led entrepreneurial organization at the Sam M. Walton College of Business at the University of Arkansas, is partnering with the Shelton Tucker Craft American Legion Post #27 in Fayetteville to remodel the facility, revitalize its business operations and increase its membership.

The Enactus team will develop a sustainable business model to allow American Legion members to refocus on community outreach and education. The post operates a volunteer-staffed bar and restaurant to fund outreach and social programs that educate young people about democracy and military service and provide veterans and their families with social opportunities, career skills and other support.

The Enactus team is also developing a membership and marketing campaign to recruit members from the Gulf War, Iraqi Freedom, Desert Storm and Afghanistan conflicts to increase membership at the post. The student team created a Go Fund Me site  to support these initiatives. Enactus plans to host an official grand reopening of the post in July 2019 to coincide with the Post’s centennial celebration.

“I was inspired by the members of this American Legion Post,” said Pamela Styles, associate director of outreach for the Center for Retailing Excellence and Walton Fellow for the University of Arkansas Enactus team. “The Enactus students and I were privileged to attend their November membership meeting. I was in awe of their tremendous sense of duty to this country and to their brothers in arms. Being a witness to the reverence with which they conducted the MIA ceremony dedicated to those still missing but not forgotten, the pledge of allegiance, a prayer, and the reading of the preamble to the Constitution touched me deeply. These men and women have given the ultimate in service and continue to serve the community in which they live.”

About the Shelton Tucker Craft American Legion Post #27: The Shelton Tucker Craft American Legion Post 27 was chartered July 31, 1919. Its name honors three local servicemen, Martin Lynn Shelton, William Marion Tucker and Clarence B. Craft. The post conducts numerous programs that serve the community and fellow veterans and their families. It supports more youth attendance to American Legion Boys State and American Legion Auxiliary Girls State, which highlight government and leadership skills, each year than any other post in Arkansas.

About the Center for Retailing Excellence: The Center for Retailing Excellence was established in the Walton College in 1998 with a portion of the $50 million endowment from the Walton Family Charitable Support Foundation. The center focuses on developing future leaders and serves as a bridge between academics and the retail industry.

Walton College Institute Hosts IT Showcase

What is IT?

The Information Technology Research Institute in the Sam M. Walton College of Business will help answer this question by hosting an Information Technology Showcase where current University of Arkansas students can learn about the field, meet information technology leaders and be entered to win lunch with executives. The event is scheduled for Monday, Oct. 31, from 11 a.m. to 2 p.m. in the Willard J. Walker Hall atrium. All students are welcome.

Tables will feature professionals by job type. Representatives from Arvest, Teradata, Walmart and others will be on hand to answer questions about information technology careers such as business analyst, IT manager, database administrator, data analyst, programmer, developer or information security analyst. Professionals will answer questions regarding which degrees are needed for various careers.

Students are encouraged to visit all the tables, get an IT Showcase card stamped and be entered for a chance to win lunch with executives. Winners will be announced on the institute’s Facebook page and contacted via email.

No RSVP is required. IT Showcase cards must be complete to be entered for the drawing. For more information, contact Elizabeth McCorcle at 479-575-4261 or at emccorcle@walton.uark.edu.

Hog Ride Offering Students Alternative Travel Plan

alley
Byron Alley

A speeding ticket after freshman orientation – one that raised the cost of his car trip from about $70 to nearly $300 — planted the idea with Byron Alley that there had to be a better way to and from the Fayetteville campus of the University of Arkansas for students who live in Texas. Continue reading Hog Ride Offering Students Alternative Travel Plan

Institute Accepting Applications for Computing Award

The Information Technology Research Institute at the Sam M. Walton College of Business, an Academic Alliance member of the National Center for Women & Information Technology, is accepting applications from female high school students for the NCWIT Award for Aspirations in Computing.

2015-2016 Aspiration in Computing Award winners.
Eric Bradford, managing director of the ITRI, stands with the 2015-2016 Arkansas and Northeastern Oklahoma Affiliate Aspiration in Computing Award winners.

The National Center for Women & Information Technology is a non-profit organization dedicated to encouraging women’s participation in the field of technology. The award honors high school women who are active and interested in computing and technology and encourages them to pursue their passions.

Applicants are entered into both the affiliate and national competitions. Affiliate award winners receive an plaque for themselves and their school, scholarship funds if they attend the University of Arkansas and major in information systems or computer science computer engineering, and internship and networking opportunities.

To be eligible, applicants must be female students in grades 9 through 12, must attend a high school in the United States, its territories or military bases, hold a U.S. tax identification or Social Security number, and have no familial relationships with employees, contractors or board members of the National Center for Women & Information Technology.

The application deadline is Nov. 7. To learn more and apply, visit http://itri.uark.edu/ncwit_aspiration_in_computing.php

Awardeees will be recognized Tuesday, April 11, as part of the 2017 Women in Information Technology Conference.

To find out information about the national program, visit http://bit.ly/AiCHSAward.

The Information Technology Research Institute is an interdisciplinary unit for research within the Walton College. The mission of the center is to advance the state of research and practice in the development and use of information technology for enhancing the performance of individuals and organizations; provide a forum for multi-disciplinary work on issues related to information technology; promote student interest in the study of information technology; and facilitate the exchange of information between the academic and business communities.

Koru Mindfulness Course to be Offered at Walton College

With increasing student interest in Koru Mindfulness, a second course will be offered this fall at the Sam M. Walton College of Business at the University of Arkansas. Koru Mindfulness is a four-week course designed for teaching mindfulness, meditation and stress management to college students.

Dan Harris, director, Tyson Center for Faith and Spirituality in the Workplace at the Walton College
Dan Harris, director, Tyson Center for Faith and Spirituality in the Workplace at the Walton College

“As this program continues to spark interest from students, we have decided to offer a second course this fall,” said Dan Harris, Koru instructor and director of the Tyson Center for Faith and Spirituality in the Workplace at the Walton College. “Our hope is this second class is more conveniently located for students who spend most of their time on this side of campus.”

Koru Mindfulness is taught over four weeks in 75-minute classes. Koru is designed for those with all mindfulness experience levels. The four-week course starts Thursday, Oct. 13, at 5 p.m. in WCOB 405, and continues every Thursday until Nov. 3.

Koru Mindfulness
Find less stress through Koru Mindfulness.

This free course, which is open to all students, has shown to have significant benefits on sleep, perceived stress, mindfulness and self-compassion.

“Koru Mindfulness helps put things in perspective so that you can consciously make an effort to think positively and accurately,” said Dr. Ed Mink, director of Wellness and Health Promotion at the Pat Walker Health Center. “This course will help you be aware of the subtleness of life and help you start living a heart-centered life focusing on the NOW.”

Benefits of the Koru Mindfulness course include:

  • feeling less stressed
  • staying calm and worrying less
  • being more mindful
  • sleeping better
  • using less self-judgment

To register for the upcoming Koru Mindfulness class or for more information, email razmind@walton.uark.edu.

For more information about Koru Mindfulness, go to korumindfulness.org.

Information Technology Students Receive Insight from Industry Executives

The Information Technology Research Institute, an outreach center at the Sam M. Walton College of Business, hosted executive forums on Sept. 14-15 for high school and college students interested in the field of information technology.

Information technology executives from Tyson Foods Inc., the state of Arkansas’ Department of Information Systems, Walmart, Arvest Bank Operations, Acxiom, ConocoPhillips, FedEx, J.B. Hunt Transport Services, Inc., Arkansas BlueCross BlueShield, Teradata and Movista were on hand to answer questions about appropriate academic classes, desired skills and information technology trends and to offer career tips.

Rajiv Sabherwal moderates the Executive Forum.
Rajiv Sabherwal, chair of the information systems department, moderated the technology panel while Eric Bradford, managing director of ITRI, managed the event.

More than 250 high school students from across Arkansas attended the forum on Sept. 15. Their questions addressed issues ranging from Windows 10 deployment, data breaches, hiring tips and developing information technology talent. Panelists provided multiple responses, each from their unique perspective. View this event at http://bit.ly/2dtpGAk. The forum was moderated by Rajiv Sabherwal, chair of the Walton College Department of Information Systems.

Some 80 University of Arkansas students attended the forum on Sept. 14.  Susan Bristow, clinical assistant professor of the information systems department, moderated the question and answer session. Students inquired about academic studies, interview preparation and career options. After responding to questions, members of the panel talked to students individually.

The Information Technology Research Institute is committed to promoting student interest in the study of information technology and facilitating the interaction between potential employees and its board of advisers. The executive forums for high school students and college students are just two events the institute hosts to accomplish this goal.

To learn more about the Information Technology Research Institute, visit itri.uark.edu.