Twenty-five high school students from Arkansas recently spent one week on campus to learn about entrepreneurship, business plans, presentations, teamwork and community improvement projects through the Fleischer Scholars summer camp program. Continue reading Fleischer Scholars Present Business Plans for Entrepreneurial Projects
Students from the U of A attended the 2017 Enactus National Competition in Kansas City to network, brainstorm project ideas and create partnerships with students from other colleges and universities. Continue reading Students Attend 2017 Enactus National Competition
Twenty-eight high school students from underrepresented groups attended the 18th Technology Awareness Program, a weeklong residential camp that brought to life the many opportunities in technology. Continue reading Technology Opportunities Brought to Life for High School Students
The Office of Diversity and Inclusion at the Sam M. Walton College of Business hosted 26 incoming freshman students from Arkansas, Texas, Florida, Missouri and Kansas during the Business Leadership Academy camp held June 4-8. Continue reading Camp Introduces Business Degrees and Careers to Incoming Freshmen
Gaining real-world experience in a career that you love. Earning credit toward your major. Making a difference in your community.
All from one class project. Pretty cool, huh?
For the spring 2017 semester, Anne Velliquette, clinical assistant professor at the Sam M. Walton College of Business, assigned a service-learning project to her Integrated Marketing Communications class. Teams formed and assignments were made. The project developed full blown advertising campaigns – and the research and pitches that go along with it – to promote Rockin’ Baker, a local mission-focused, benefit corporation bakery located in North Fayetteville.
Walton students Alexa Wood, Bethany McClain, Connor Clark, Demrie Lowry, Emma Meyer and Danielle Deats teamed up to create the Creative Lense Advertising agency for their team project and claim first place in the class competition.
“For this project we formed teams to create an advertising agency, which included coming up with an agency name, logo, and tagline, in order to prepare a campaign for our client, Rockin’ Baker,” said marketing major Demrie Lowry. “We were required to prepare three visual advertisements, a creative brief and we also created a social media plan.”
“I intend to pursue a career in marketing and this project will definitely help me in my career. It allowed us to work firsthand with a real client who actually wants to hear our ideas and feedback,” Lowry said. “I believe it will set us ahead because we have actually prepared a creative brief for a client based on their goals, which is exactly how it will be in a real-world setting.”
The client – Rockin’ Baker – prepares fresh breads such as traditional baguettes or sourdough, along with sourdough accented with nuts, herbs, olives, bananas, rye flour or chocolate. Tuesday through Saturday, it supplements baked goods with lunch sandwiches and salads.
When opening the doors of Rockin’ Baker, a rush of warm bread fresh from the oven awakes your senses. The shop doesn’t just smell good; it promotes good as well. The bakery is a registered nonprofit. It creates jobs and develops job skills for at-risk people who are interested in the culinary industry.
The team set out to reflect the social mission and fresh bread the bakery is known for.
“I learned how valuable it is to have something that sets your business apart,” said Alexa Wood, a marketing major. “For Rockin’ Baker, it’s their social mission. There are various other bakeries in NWA, but no one has the same mission and values as her, and that’s why people are loyal to her business. If you can provide something of value to customers, that’s when you get their repeat business and loyalty.”
With themes of “rising up to empower others” and “natural ingredients for the natural state,” Creative Lense team members promoted the bakery’s fresh bread and its mission to train workers in artisan baking skills, safe food handling, quality control and other marketable skills.
“Students overall embraced the social mission of Rockin’ Baker and did their best in fully understanding the challenges and limitations,” said Daymara Baker, founder and chief executive officer of the bakery. “Some of them went beyond their assignment to provide additional support to grow the business.”
The second place team, Avenue Advertising, pitched ideas for their ad campaign and used “baking a difference” to project the good work Rockin’ Baker does in empowering others through job training.
“Ultimately, we were trying to create a campaign that would be extremely low-cost, sustainable, and effective in order that Rockin’ Baker can grow and increase capital stability,” said Rachel Simpson, Avenue Advertising team member and a junior with a double major in marketing and accounting.
The integrated marketing project is a junior/senior level class and provides a hands-on experience to get students ready for the job market.
“It is a challenging yet very rewarding experience for the students. Ultimately, they are able to gain experience in two distinct advertising agency roles – that of the creative designer as well as the account executive,” Velliquette said. “Many of them have the goal of working in some capacity for an ad agency. And even those that may have other plans, the real world experience provides great resume and job interview material for the students. Many past students have told me how proud they were of their work and that during interviews, it helped them to land an internship or job.”
The Department of Supply Chain Management has announced its award winners for the 2016-17 academic year. Continue reading Supply Chain Management Announces 2017 Award Winners
Sigma Chi Mu Tau, the Supply Chain Management Honor Society founded by the Department of Supply Chain Management at the Sam M. Walton College of Business in 2016, has inducted 14 members into its second class.
The University of Arkansas initiates are:
Seniors: Chu Chen, Katherine Gavin, Alissa Gardner, Macy Roe and Sarah McGuire.
Juniors: Kate Barger, Shane Canady, Garrison Coker, Ryan Edwards, Emma Fields, Taylor Hunt, Cristina Perez-Espinoza, Sadie Wallner and Ryan Walter.
The two co-presidents, chosen from the junior class, are Hunt and McGregor.
Membership is extended to supply chain management juniors and seniors as well as educators and professionals who have shown dedication and contributions to the supply chain management profession. Sigma Chi Mu Tau recognizes academic merit and encourages leadership, ethical behavior and commitment to high standards in the pursuit of supply chain management excellence.
Membership is open to students majoring in supply chain management who have taken at least one upper level supply chain course. Invitations are sent to students based on rank in class. Juniors must rank in the top 10 percent of their class and seniors must ranking in the top 20 percent of their class.
Invitations are extended once during a student’s academic career.
The organization is accepting university memberships as well for future chapters. Contact faculty adviser Carole Shook at firstname.lastname@example.org for more information.
It started as a class assignment. It became a pet product company that helps animal shelters. Continue reading EPIC Spotlight: Boxxyy
Enactus, a student-led entrepreneurial organization at the Sam M. Walton College of Business at the University of Arkansas, is partnering with the Shelton Tucker Craft American Legion Post #27 in Fayetteville to remodel the facility, revitalize its business operations and increase its membership.
The Enactus team will develop a sustainable business model to allow American Legion members to refocus on community outreach and education. The post operates a volunteer-staffed bar and restaurant to fund outreach and social programs that educate young people about democracy and military service and provide veterans and their families with social opportunities, career skills and other support.
The Enactus team is also developing a membership and marketing campaign to recruit members from the Gulf War, Iraqi Freedom, Desert Storm and Afghanistan conflicts to increase membership at the post. The student team created a Go Fund Me site to support these initiatives. Enactus plans to host an official grand reopening of the post in July 2019 to coincide with the Post’s centennial celebration.
“I was inspired by the members of this American Legion Post,” said Pamela Styles, associate director of outreach for the Center for Retailing Excellence and Walton Fellow for the University of Arkansas Enactus team. “The Enactus students and I were privileged to attend their November membership meeting. I was in awe of their tremendous sense of duty to this country and to their brothers in arms. Being a witness to the reverence with which they conducted the MIA ceremony dedicated to those still missing but not forgotten, the pledge of allegiance, a prayer, and the reading of the preamble to the Constitution touched me deeply. These men and women have given the ultimate in service and continue to serve the community in which they live.”
About the Shelton Tucker Craft American Legion Post #27: The Shelton Tucker Craft American Legion Post 27 was chartered July 31, 1919. Its name honors three local servicemen, Martin Lynn Shelton, William Marion Tucker and Clarence B. Craft. The post conducts numerous programs that serve the community and fellow veterans and their families. It supports more youth attendance to American Legion Boys State and American Legion Auxiliary Girls State, which highlight government and leadership skills, each year than any other post in Arkansas.
About the Center for Retailing Excellence: The Center for Retailing Excellence was established in the Walton College in 1998 with a portion of the $50 million endowment from the Walton Family Charitable Support Foundation. The center focuses on developing future leaders and serves as a bridge between academics and the retail industry.
What is IT?
The Information Technology Research Institute in the Sam M. Walton College of Business will help answer this question by hosting an Information Technology Showcase where current University of Arkansas students can learn about the field, meet information technology leaders and be entered to win lunch with executives. The event is scheduled for Monday, Oct. 31, from 11 a.m. to 2 p.m. in the Willard J. Walker Hall atrium. All students are welcome.
Tables will feature professionals by job type. Representatives from Arvest, Teradata, Walmart and others will be on hand to answer questions about information technology careers such as business analyst, IT manager, database administrator, data analyst, programmer, developer or information security analyst. Professionals will answer questions regarding which degrees are needed for various careers.
Students are encouraged to visit all the tables, get an IT Showcase card stamped and be entered for a chance to win lunch with executives. Winners will be announced on the institute’s Facebook page and contacted via email.
No RSVP is required. IT Showcase cards must be complete to be entered for the drawing. For more information, contact Elizabeth McCorcle at 479-575-4261 or at email@example.com.