Category Archives: research

Venkatesh Honored as Fellow by Association of Information Systems

Viswanath Venkatesh, distinguished professor in the Department of Information Systems and holder of the George and Boyce Billingsley Chair in Information Systems at the Sam M. Walton College of Business at the University of Arkansas, has been recognized with two major honors by the Association for Information Systems. Continue reading Venkatesh Honored as Fellow by Association of Information Systems

Research: Consumer Sentiment Yields Insights Into ‘Flash Sales’

The consumer search for online bargains has contributed to the recent popularity of “flash sales,” which offer limited quantities of products at a discount for a limited time.

Consider Amazon Prime Day, for instance. On July 12, 2016, Amazon offered thousands of products at huge discounts on flash sales that lasted minutes. Many people were able to snatch great deals, but others were disappointed when accessing Amazon’s website just to find that the deals they were looking for had sold out.

Annibal Sodero
Annibal Sodero: Assistant Professor, Department of Supply Chain Management

Annibal Sodero, assistant professor in the supply chain management department at the Walton College, led research to better understand how retailers, such as Amazon, can better forecast sales and set prices accordingly for flash sale deals in order to satisfy demand, without risking being left with overstock. Continue reading Research: Consumer Sentiment Yields Insights Into ‘Flash Sales’

Gauri Study Accepted for Publication in Management Science

gauri-dineshA study by Dinesh K. Gauri, a professor in the marketing department at the Sam M. Walton College of Business and holder of the Wal-Mart Chair in Marketing, has been accepted for publication by Management Science, one of the top journals in the field.

The study, entitled Measuring the Efficiency of Category-Level Sales Response to Promotions, focuses on measuring the efficiency of category-level sales response to promotions across various categories and stores. The study’s authors develop a promotional efficiency frontier model and estimate it using data from multiple sources (point-of-sales data of 20 frequently bought categories across 24 stores of a retail grocery chain spanning millions of transactions, census block level socio-demographic information and data on individual store features from syndicated services).

They find that there are substantial differences in efficiency of category and store sales response across all categories and stores. Their study states that “the variation in efficiency of this sales response can be attributed to specific store and category characteristics such as selling area of store, distance to competition, number of SKUs in the category and average interpurchase time.” The authors mention that understanding of the roles played by these characteristics in impacting the efficiency of sales response can aid managers in devising a strategy that maximizes sales towards different segment of shoppers.

Gauri is publishing the study along with co-authors Minakshi Trivedi, a professor of marketing at the SUNY at Buffalo, and Yu Ma, associate professor of marketing, Desautels Faculty of Management, at McGill University in Montreal, Quebec, Canada.

Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

Howlett_BurtonMarketing researchers at the University of Arkansas and their colleague at the University of Mississippi compared nutrition information labels on the front of packaged food products to understand which labels help consumers choose more healthful items. Their conclusion: It depends. Continue reading Researchers: Not All ‘Front-of-Package’ Nutrition Information Produces the Same Effect

The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?

Burton_Scot
Scot Burton
Howlett_Betsy
Elizabeth Howlett

Nutrition information on the front of packaged foods, rather than only the back, has become a powerful tool in guiding consumers to healthy selections at the supermarket. However, according to a recent study in the Journal of Consumer Research, the way the information is depicted (descriptively versus numerically) makes an enormous difference. Continue reading The Picture of Health: Do We Trust Images Over Facts When It Comes to Nutrition Labeling?