Senior executives from Walmart and Saatchi & Saatchi will convene to discuss retail trends, shopper emotions, millennial customers and consumer insights during the 14th annual Emerging Trends in Retailing conference hosted Oct. 8 by the Center for Retailing Excellence.
“Understanding how to connect emotionally with shoppers is critical, especially when more and more shopping is being done outside of the physical store, devoid of actual human interaction,” said Claudia Mobley, director of the Center for Retailing Excellence. “That is why we are so excited to have David Horsager, best-selling author of The Trust Edge, start our program, followed by Kevin Roberts, CEO worldwide of Saatchi & Saatchi and the founder of the ultimate emotional connection with shoppers, the Lovemark. Also, Mike Moore, EVP and president of small formats for Walmart U.S. and Stephen Quinn, EVP and chief marketing officer of Walmart U.S., will share some of the learnings from Walmart around understanding and connecting with their customers.”
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